I found this CNN post very shallow and naive. The main factor that impacts how widely an acquisition is reported is not what the company does, but rather, the h

I found this CNN post very shallow and naive. The main factor that impacts how widely an acquisition is reported is not what the company does, but rather, the household name recognition of the acquiree. The reason Tumblr is reported widely in the media is because most people have heard of Tumblr. The reason Actavis/Warner Chilcott was not, is because no one has ever heard of either. If it had been the acquisition of Boeing, Pfizer, or any other company outside of tech that has household name recognition, you would see similar media attention.