> If Facebook did the equivalent of putting a chessboard between us Spot on! Facebook's addition of games to the platform was obviously a way to address this

> If Facebook did the equivalent of putting a chessboard between us Spot on! Facebook's addition of games to the platform was obviously a way to address this issue, but a failed one, because the 3rd parties have to earn money themselves, and can't just benefit from the additional data that users may generate/reaveal when playing, that can be used for improving the advertisement platform. I.e. if Facebook as you said, made a chess game or perhaps a social game, then it could involve friends of friends, and thus make a user expand his or hers friendship circle. Meanwhile, this new data about what connected them, etc, etc, could be very valueable to the ad platform because it would show what made the user give in to the uknown. My 0.2 $ (1.16 kr. DKK)