She's making lots of moves that are young and women focused. She is cementing the Yahoo! brand with young entrepreneurs again and most importantly women and yo

She's making lots of moves that are young and women focused. She is cementing the Yahoo! brand with young entrepreneurs again and most importantly women and younger women. If you have a brand problem you go younger, later on these people are a massive force if you do it right. It could be argued that Yahoo! is really a ladies platform and that is also what brought Facebook to critical mass (in fact top gamers in the casual space are middle-aged women, they also consume lots of content like Yahoo broadcasts). My wife loves Yahoo. She is buying future. And yes, Dave here is right, don't think for one second that controlling stake in a company means it won't change, not alot soon, and maybe carefully. But, she has a grasp on the future with this buy. Mayer is the same individual that oversaw product during Blogger, YouTube, etc at Google. Meanwhile at the old Yahoo, Flickr and Delicious were not used correctly. The only thing I didn't like about Mayer's moves is still the remote worker changes she enforced, I think that is a huge limiting factor for Yahoo talent. Will Tumblr's team be forced to move into the Yahoo! offices? Is a remote office too remote? I think moving operations that work like that would be a mistake.