I agree with the premise of this article, but I was disappointed to see that none of the suggestions included focusing on web application development instead of

I agree with the premise of this article, but I was disappointed to see that none of the suggestions included focusing on web application development instead of website development. I started Brightbit (http://brightbit.com http://brightbit.com) 2 years ago with 2 other co-founders, and we have always focused 100% on custom web and mobile applications, and have referred 100% of the smaller websites to local CMS/WordPress shops around us who serve them. With our focus on building more complex high-end web apps and startups, we have had no shortage of work or shrinking margins, and have in fact experienced the exact opposite. We have been raising our rates, and have continued to experience strong growth and have had very happy clients. Long story short, there is another path away from general web development with pretty good margins if you're willing to learn more and do more programming work instead of frontend theming/customization work.