I think the most valuable thing this is pointing out is that the nature of the problem is shifting to an integration challenge - how to hook together the 5 or 6

I think the most valuable thing this is pointing out is that the nature of the problem is shifting to an integration challenge - how to hook together the 5 or 6 services that I will need to get everything up and running. Most web driven businesses are going to need some combination of different technologies at some point - the people who can orchestrate that well are in a good position.