This article takes a fairly narrow-minded look at the work done by lots of "website developer" professionals, and an even narrower look at what clients want fro

This article takes a fairly narrow-minded look at the work done by lots of "website developer" professionals, and an even narrower look at what clients want from a website, app, etc.. It's like saying that Graphic Design will cease to be a profession because there's free photo manipulation tools. There's a valid point that, sooner or later, CMS/app farming isn't a valid long-term business. But, thankfully, what you don't typically find at these shops, or on free/cheap online tools is the creativity that many clients demand. The author does bring up "Marketing and branding consulting" as one of the two continuing successful business models. Ok, halfway there. However, anyone that's worked in marketing or branding knows that ideas are just a fraction of a successful campaign. A great idea will fail if it's not executed well.