The first time I ever saw "brogrammer" was in a Facebook ad from Intel. I didn't think of it as negative, I thought it was a way of saying that programming was

The first time I ever saw "brogrammer" was in a Facebook ad from Intel. I didn't think of it as negative, I thought it was a way of saying that programming was no longer (at least in the view of the general public) the purview of socially awkward dorks.