3 ms·

Why is it so common to refer to Yahoo! in the first person as "Marissa?" I know she's the CEO, but I never hear anyone call Microsoft "Steve," Google "Sergey a

• daviddoran 13y ago
  You'd hear it depending on the formality of the piece, I think. Maybe there is a gender bias, but I've definitely read those persons' first names, especially in less formal writing (and Tumblr has a relationship with Yahoo! and Marissa after all).
• mrtksn 13y ago
  it's about giving Yahoo a new chance. nobody likes yahoo, people think it's an outdated company that screws up everything. but marissa brought a new hope as she is a beloved ex-googler and people want this to work out, thus it's not yahoo that bought tumblr, it's marissa. she is the one who is doing exciting things, not that outdated loser that screwed flickr.
• mark_l_watson 13y ago
  I think that her personal brand is a plus for Yahoo, so I doubt that she or Yahoo! minds this.
• deleted 13y ago
  [deleted]