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Yahoo paid $ 1.1 billion to advertise its logo on Tumblr?
Yahoo: "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business."
- Articulate 13y agoThat is a vast over simplification of what Yahoo is buying. They will get a lot more than advertisement space- they will get reams of user data, they will get the platform, and even as a "separate business" they can still place operational goals and shape the direction of the business model.