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If so, then pricing their first phone higher might be a valid way to increase its perceived value among the developers who get one for free. The assumption behi
by networked 13y ago
If so, then pricing their first phone higher might be a valid way to increase its perceived value among the developers who get one for free. The assumption behind it would be that if you got a "$500 device" for free you'd feel more obliged to try and actually do something with it than if were a "$200 device".
I.e.:
1. Announce a device that "will be for sale for $500" (whether or not it will be widely sold at all).
2. Give it away for free to developers.
3. The developers feel like they shouldn't waste $500 wroth of value, hence they try to develop for it.
4. Get more apps (than you would with a cheaper device).
5. Launch a cheaper device for the majority of your end users.
Is this a known strategy?