hi, during summer i'm going to give a talk at a digital media conference here in austria http://summit.werbeplanung.at/2013/franz-enzenhofer/ http://summit.werb

hi, during summer i'm going to give a talk at a digital media conference here in austria http://summit.werbeplanung.at/2013/franz-enzenhofer/ http://summit.werbeplanung.at/2013/franz-enzenhofer/, the tagline "fire your linkbuilding agency, especially if you are in a competitive vertical" i'm not going into full detail here as it's mostly still in my head, but the argument will go something like this (oh, and as an additional restriction, i won't use any hollow terms like algo-update, pinguin, panda, caffeine, magic unicorn, mayday, ... as these terms kill all and any serious discussion) 1. for SEO success you need links 2. but not a fixed amount, but growth over time 3. paying a linkbuilding agency enables link growth over time 4. as long as you pay 5. if you stop paying, link growth will stop 5a. probably your links will decline 6. in the meantime you haven't developed any assets (know-how, connections, brand-recognition, internal ressources (people)) that enables natural or do-it- yourself link growth 7. you depleted your ressources (money) for external quick-fixes 8. you are dependent on your external agency 9. this is not a healthy business relationship, but something else 10. called addiction solution: a. if you are a customer / addict: go cold turkey, start from scratch (link-building wise) b. if you are a link-building agency: change-or-die feedback welcome