Well, the pretty substantial period of time is until August 31 and is almost a betatesting period according to ITV themselves: "ITV says it's offering the app

Well, the pretty substantial period of time is until August 31 and is almost a betatesting period according to ITV themselves: "ITV says it's offering the app exclusively to Samsung "for an initial period while we endeavor to optimize and improve the experience before releasing to other device manufacturers."" http://www.engadget.com/2013/05/09/samsung-itv-player-android-app-exclusive/ http://www.engadget.com/2013/05/09/samsung-itv-player-androi...