I'm fully with you on this. In the early days you're scrapping, ziging where others are zagging because you have to differentiate your're self to justify switch

I'm fully with you on this. In the early days you're scrapping, ziging where others are zagging because you have to differentiate your're self to justify switching costs for your customers, if you're in a competitive environment. But once you reach scale your goals shift and you're priorities change. I don't think one can fully ignore or embrace customization even at scale, there will be some sense of it present but not as much. There are other factors such as how large your customers are and what business you're in that can affect your decision. But generally we're more lenient towards increasing productivity and efficiency at scale.