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Essentially the moral of the story is to pay attention to SEO and do it the right way. Cheating the system may work now, but the next iteration of Penguin may
by xpose2000 13y ago
Essentially the moral of the story is to pay attention to SEO and do it the right way. Cheating the system may work now, but the next iteration of Penguin may end up getting you.
- RutZap 13y ago1. And what would the right way be? Is there a right way to influence a search engine's results? I find it to be wrong/deceiving from the very beginning. The only acceptable things in my opinion are: * using clean urls, for ease of typing/reading/sharing * using proper semantic html tags to structure content. I don't really know if search engines look for them but having content neatly structured will help people get the most of a website (especially people with disabilities; screen readers and other accessibility enhancing software) 2. Penguin update... what about other search engines? Shouldn't a SEO "guru" tackle other search engines as well? What if google "dies" tomorrow? I know it's very unlikely, but as programmers we strive to cover all possible issues/scenarios/errors.. why don't SEO "gurus" do the same? I'm sorry if I come across as offensive but I really don't understand this hype regarding SEO, and more importantly why clients chuck their money towards something that in my opinion is superfluous. Also, how would you quantify the success of a SEO campaign, how do you differentiate from traffic/sales/success generated by the content of your website and the one generated by a SEO campaign? (I am not being a smart-ass here, I am genuinely curious as I have no idea how you would do that!)