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Absolutely but it limits Tesla's ability to provide service and test drives in the states that ban it. It's practical for someone to take delivery from another
by btian 13y ago
Absolutely but it limits Tesla's ability to provide service and test drives in the states that ban it. It's practical for someone to take delivery from another state, but driving to another state just to get a test drive is probably too much effort.
- hkmurakami 13y agoIs it not legal to set up a subsidiary that only does test drives but not sales? Service would be a tough problem though.
- ams6110 13y agoI'm wondering just how often the decision to buy a Tesla comes down to a test drive.
- revelation 13y agoElon Musk, on the recent earnings call, claimed that their conversion rate for test drives was 25%. Excerpt from the SeekingAlpha Transcript: Amy Carroll - JPMorgan The first question was just basically like when somebody comes to the door, how do your stores – like what you're converting in terms of like actual sales? [..] Elon Musk - Chairman, CEO, and Product Architect It's a low percentage conversion. I mean a lot of people in and educate them about Tesla and the brand. So that's our marketing strategy which is different from a typical car company. And so just a typical metric of conversion for traffic is not exactly applicable. I mean there's a lot of people that buy T-shirt. Our apparel sales are actually not bad. I think we could actually do a lot more on that front. We actually have millions of dollars in apparel sales, but we're not really trying hard. I think probably a better metric would be conversion after – of a qualified lead after a test drive. And we're seeing something like 25% conversion after a test drive which is quite high.