Consider "Built to Last" http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/0887306713 http://www.amazon.com/Built-Last-Successful-Visionary-Co

Consider "Built to Last" http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/0887306713 http://www.amazon.com/Built-Last-Successful-Visionary-Compan... by Jim Collins http://www.jimcollins.com/lib/books.html http://www.jimcollins.com/lib/books.html and Jerry Porras, which is an analysis of companies that did that. Vision, of course, but not visionary products. Vision that leads a sustainable, cohesive culture.