> What I realised, however, was that by not getting to know the iOS ecosystem in extreme detail before designing for it, I was completely ignoring the imperativ

> What I realised, however, was that by not getting to know the iOS ecosystem in extreme detail before designing for it, I was completely ignoring the imperative for design to suit its context. Good user interface design must always follow the maxim - Don't make me think. Hence, context and medium is always key to interface design.