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Exactly this. Buying Instagram was a preventive measure, and it seemed to work out really really well for both parties involved. Buying Tumblr though? It's not
by onedev 13y ago
Exactly this. Buying Instagram was a preventive measure, and it seemed to work out really really well for both parties involved.
Buying Tumblr though? It's not so much of a preventive measure. It would be more for the integration potential and userbase than anything else and I think most people are saying Tumblr lacks potential as a standalone service. However, if it could help augment the Yahoo brand then it could potentially be worth it for Yahoo.
I think there are multiple angles to look at, and we shouldn't focus too much on the price as much as the motivations behind such a deal and what the outcome could potentially be.
Perhaps Yahoo could build services around Tumblr? Or maybe they'd elect to integrate Tumblr into Yahoo itself. Or perhaps use it add to their portfolio of companies to strengthen the Yahoo brand. I could also see a Yahoo ecosystem consisting of a tag-team of Flickr, Tumblr, and their News aggregations. So the question remains; what is their strategic motivation for Tumblr?
- eclipticplane 13y agoOn the flip side, we have other successful media conglomerate companies that let their media acquisitions remain semi-independent. Notably AOL and Advanced Publications/Condé Naste. Yahoo made it crystal clear that they own Flickr, for example. Do AOL or Advanced Publication make it clear they own Huffington Post, Tech Crunch, or Reddit? Not really. Sure, it's in black and white on their 'about' pages or via Wikipedia, but they generally had a hands-off approach. Huffpo and Reddit are still growing; Flickr not so much (except in some demographics or countries). Maybe Yahoo will keep a hands off approach. That also helps create a firewall for Yahoo stockholders who might balk at Tumblr's questionable content.