>> Microsoft has the luxury of failure also, but when they tried to compete with Google they failed. Microsoft are in the same markets that Google makes a huge

>> Microsoft has the luxury of failure also, but when they tried to compete with Google they failed. Microsoft are in the same markets that Google makes a huge amount of money from and yet they failed on most fronts. You figure, basic economics says that if the cost of failure is low, you should expect lots of failures. It's not the "luxury of always succeeding." >> There are unknowns that could completely disrupt Google's business models for example what if all search became voice based (siri-like) with better AI. Or what if a competitor develops much better AI capabilities into their search. Google has fended off serious competition before, and if a start-up came out with a better search idea, Google would acquire them.