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Is Omniture really a direct competitor with Google Analytics? I haven't used it (Omniture) in a long time, but last time I did we used it extensively for A-B te

Is Omniture really a direct competitor with Google Analytics? I haven't used it (Omniture) in a long time, but last time I did we used it extensively for A-B testing, click tracking and other user-experience type events that I don't generally use Google Analytics for. I am fully aware that I'm probably using about 10% of Google Analytics potential, so maybe they already do all this kind of stuff. The thing I remember the most about Omniture is this: it was expensive as hell.

eli 18y ago
Yes it is. Precisely because they offer a report builder (for an addt'l fee) that lets you create custom reports that are simply impossible with Google Analytics. My employer was paying them a huge amount of money just to be able to generate reports that collate data from a few dozen different sites. A GA API changes all that.