3 ms·
This seems like the real beginning of the end for Omniture. I interviewed with them once and their strategy for defeating Google in analytics was to just move f
by TJensen 17y ago
This seems like the real beginning of the end for Omniture. I interviewed with them once and their strategy for defeating Google in analytics was to just move faster. With Google's developer base, that doesn't seem possible.
- mr_justin 17y agoIs Omniture really a direct competitor with Google Analytics? I haven't used it (Omniture) in a long time, but last time I did we used it extensively for A-B testing, click tracking and other user-experience type events that I don't generally use Google Analytics for. I am fully aware that I'm probably using about 10% of Google Analytics potential, so maybe they already do all this kind of stuff. The thing I remember the most about Omniture is this: it was expensive as hell.
- eli 17y agoYes it is. Precisely because they offer a report builder (for an addt'l fee) that lets you create custom reports that are simply impossible with Google Analytics. My employer was paying them a huge amount of money just to be able to generate reports that collate data from a few dozen different sites. A GA API changes all that.
- rgrieselhuber 17y agoIt depends on the market. What gets frequently overlooked when comparing Omniture SiteCatalyst to GA is the services and the reseller / SI market. There is a lot more support / consulting available for high-end SiteCatalyst installations and the cost of the license fee has very little to do with the overall cost of managing the campaign.
- myth_drannon 17y agoWhy only Omniture ? Bunch of others like TeaLeaf,Coradiant...