Think of it this way, the advertisers that can't deal with kittens with lightning out of their eyes in the pitch deck are also likely the ones that would have a

Think of it this way, the advertisers that can't deal with kittens with lightning out of their eyes in the pitch deck are also likely the ones that would have a bad experience advertising on reddit and interacting with the community. By being authentic in the pitch deck, they deter clients that should be deterred, and attract clients they want to attract. Being authentic is a better, more efficient strategy.