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It's too bad there isn't more substance in the slides. At this point, Reddit's current system of advertising works well for few other than those posting Amazon

It's too bad there isn't more substance in the slides. At this point, Reddit's current system of advertising works well for few other than those posting Amazon links with affiliate tags and a link-bait title. If you're going to even think of advertising on Reddit, it works best when you advertise on highly-relevant subreddits with either at least 50K subscribers or one with a very tight-knit community (like many of the city subreddits). Be straightforward and don't use much marketing fluff in the title otherwise you can expect to get some negative comments from hypercritical Redditors.

hkmurakami 13y ago
Agreed, I think "goodwill" is incredibly important for advertisers to either (1) already have, or (2) convey strongly to the subreddit community.
- frakkingcylons 13y ago
  To be fair, I should mention that it's only important if you're either (1) advertising with a very high bid for a reasonable amount of time or (2) promoting your product organically by posting it as a link/self-text post. For the first case, it's beneficial to have the appearance of good-intentions if comments are enabled. For the second case, it's critical because your exposure is determined based on your score from upvotes and downvotes.
chaz 13y ago
Large brand advertisers care a lot about the type of content their advertising will be shown against. For example, it's pretty unlikely that prestige brands like Clinique and Mercedes-Benz, or family-friendly brands like Clorox and Disney will be advertising on Reddit. Brands also care about what TV shows their ads are shown with, so even if the demo fits, the content needs to match, too. UGC is risky for brands because the content can be very NSFW or generally distateful. Sometimes outright hostile to brands. Reddit knows this, and has no pretense about it. So they're simply playing to their strengths. Some brands will embrace their unique audience, and some won't.

hkmurakami 13y ago

Agreed, I think "goodwill" is incredibly important for advertisers to either (1) already have, or (2) convey strongly to the subreddit community.

frakkingcylons 13y ago
To be fair, I should mention that it's only important if you're either (1) advertising with a very high bid for a reasonable amount of time or (2) promoting your product organically by posting it as a link/self-text post. For the first case, it's beneficial to have the appearance of good-intentions if comments are enabled. For the second case, it's critical because your exposure is determined based on your score from upvotes and downvotes.

chaz 13y ago

Large brand advertisers care a lot about the type of content their advertising will be shown against. For example, it's pretty unlikely that prestige brands like Clinique and Mercedes-Benz, or family-friendly brands like Clorox and Disney will be advertising on Reddit. Brands also care about what TV shows their ads are shown with, so even if the demo fits, the content needs to match, too. UGC is risky for brands because the content can be very NSFW or generally distateful. Sometimes outright hostile to brands. Reddit knows this, and has no pretense about it. So they're simply playing to their strengths. Some brands will embrace their unique audience, and some won't.