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I'd personally consider the tipping point around 50,000 subscribers. From my personal experience with organically promoting a website on a subreddit with ~60K s

I'd personally consider the tipping point around 50,000 subscribers. From my personal experience with organically promoting a website on a subreddit with ~60K subscribers, a #1 post on a subreddit of that size garners around 6k to 7k clicks in one day. Afterwards over the next 3 days or so, the link would get around 3k clicks.

hkmurakami 13y ago
Thanks! I frequent r/bicycling which has 80k+ subscribers, so it's good to know I have a feel for what the environment of a "popular" subreddit is like with respect to # of submissions, comments, etc.
TkTech 13y ago
There's at least 234 subreddits with 50000+ subscribers[1] ...that's a fair number of highly targeted marketing channels. [1]: http://redditlist.com/ http://redditlist.com/
- hkmurakami 13y ago
  I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets. I'd guess that 2/3 of those 234 subreddits are addressable, so maybe 150 is a reasonable estimate.
  - ImprovedSilence 13y ago
    >> I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets entirely dependent on what you want to market...
rjh29 13y ago
The curious thing is that once a subreddit -does- get popular - that is, it hits 100K subscribers or so - you generally don't want to subscribe to it anymore. If it was specialised or niche, it becomes general; if it was highly moderated, the moderators will be struggling to keep the quality it once had; if it felt personal and intimate, it's now, well... not.
baby 13y ago
Totally depends on what you're marketing. For example, if you're marketing to a city. You don't need 50,000 subscribers. For example, I get calls from all the social scene of Lyon (France) because I own a page with only 4k fans (+ a website). Only students. And that's enough already to advertise.

hkmurakami 13y ago

Thanks! I frequent r/bicycling which has 80k+ subscribers, so it's good to know I have a feel for what the environment of a "popular" subreddit is like with respect to # of submissions, comments, etc.

TkTech 13y ago

There's at least 234 subreddits with 50000+ subscribers[1] ...that's a fair number of highly targeted marketing channels. [1]: http://redditlist.com/ http://redditlist.com/

hkmurakami 13y ago
I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets. I'd guess that 2/3 of those 234 subreddits are addressable, so maybe 150 is a reasonable estimate.
- ImprovedSilence 13y ago
  >> I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets entirely dependent on what you want to market...

rjh29 13y ago

The curious thing is that once a subreddit -does- get popular - that is, it hits 100K subscribers or so - you generally don't want to subscribe to it anymore. If it was specialised or niche, it becomes general; if it was highly moderated, the moderators will be struggling to keep the quality it once had; if it felt personal and intimate, it's now, well... not.

baby 13y ago

Totally depends on what you're marketing. For example, if you're marketing to a city. You don't need 50,000 subscribers. For example, I get calls from all the social scene of Lyon (France) because I own a page with only 4k fans (+ a website). Only students. And that's enough already to advertise.