4 ms·

Tumblr is ad inventory for Yahoo. Specifically, mobile ad inventory -- most of Tumblr's revenue comes from mobile ads. Mobile is a huge area of growth that Yaho

by seldo 13y ago

Tumblr is ad inventory for Yahoo. Specifically, mobile ad inventory -- most of Tumblr's revenue comes from mobile ads. Mobile is a huge area of growth that Yahoo is anxious to stay on top of. They don't need Tumblr's audience to go anywhere other than Tumblr, and if they're smart they won't even try.

rhizome 13y ago
Just redirect the money hose to their own bucket. :)
- pyre 13y ago
  It's a bit more than that. Tumblr will decline if they just view it as a turn-key solution.
  - coldtea 13y ago
    >It's a bit more than that. Tumblr will decline if they just view it as a turn-key solution. Yes, because they can find the billion offered elsewhere, right? I call BS. Tumblr would accept even if Yahoo wants to turn it into Zombo.com.
    - ma2rten 13y ago
      I read that sentence differently: Not "Tumbler will decline the offer", but "Tumbler (the platform) will decline in usage, just like geocities did"
      - coldtea 13y ago
        A, ok then. Didn't think of that interpretation.