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They're playing up the subreddits, but the truth is that there are very few truly popular subreddits (that aren't default ones or NSFW). If they could just figu

by staunch 13y ago

They're playing up the subreddits, but the truth is that there are very few truly popular subreddits (that aren't default ones or NSFW). If they could just figure out how to grow a bunch more subreddits they could make so much more money. Plus, it'd make the site a whole lot better for users if the site's traffic was spread out across more interesting topics.

hkmurakami 13y ago
Genuinely curious: at what point (numerically) would you consider a subreddit to be "popular" and how many subreddits currently fall into that category?
- frakkingcylons 13y ago
  I'd personally consider the tipping point around 50,000 subscribers. From my personal experience with organically promoting a website on a subreddit with ~60K subscribers, a #1 post on a subreddit of that size garners around 6k to 7k clicks in one day. Afterwards over the next 3 days or so, the link would get around 3k clicks.
  - hkmurakami 13y ago
    Thanks! I frequent r/bicycling which has 80k+ subscribers, so it's good to know I have a feel for what the environment of a "popular" subreddit is like with respect to # of submissions, comments, etc.
  - TkTech 13y ago
    There's at least 234 subreddits with 50000+ subscribers[1] ...that's a fair number of highly targeted marketing channels. [1]: http://redditlist.com/ http://redditlist.com/
    - hkmurakami 13y ago
      I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets. I'd guess that 2/3 of those 234 subreddits are addressable, so maybe 150 is a reasonable estimate.
      - ImprovedSilence 13y ago
        >> I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets entirely dependent on what you want to market...
  - rjh29 13y ago
    The curious thing is that once a subreddit -does- get popular - that is, it hits 100K subscribers or so - you generally don't want to subscribe to it anymore. If it was specialised or niche, it becomes general; if it was highly moderated, the moderators will be struggling to keep the quality it once had; if it felt personal and intimate, it's now, well... not.
  - baby 13y ago
    Totally depends on what you're marketing. For example, if you're marketing to a city. You don't need 50,000 subscribers. For example, I get calls from all the social scene of Lyon (France) because I own a page with only 4k fans (+ a website). Only students. And that's enough already to advertise.
- staunch 13y ago
  Popular relative to the overall size of Reddit, by that measure almost none of the subreddits are very big. They should have a bunch of subreddits with 1+ million subscribers given the size of the site. They should encourage people to create accounts and subscribe to things they're interested in. It makes the site 100x more interesting, and yet most users just lurk or refresh the front page.
  - baby 13y ago
    > They should have a bunch of subreddits with 1+ million subscribers given the size of the site. Not really. What about the 90/10 rule?
    - cglace 13y ago
      Do you mean the 80/20 rule?
      - baby 13y ago
        Something like that! Well you get the idea.
      - arjie 13y ago
        It's similar, yes. Here's the Wikipedia article: http://en.m.wikipedia.org/wiki/1%25_rule_(Internet_culture) http://en.m.wikipedia.org/wiki/1%25_rule_(Internet_culture)
sliverstorm 13y ago
The oft-discussed problem is simply that of "discovery". Take me. Like everyone, I have interests that the greater community of reddit does not necessarily share, but given its size there are guaranteed to be subreddits that would cater to my niche interests. How do I find them?
- rjh29 13y ago
  Well, you can search for reddits, but it's not very discoverable. I had to intentionally visit an invalid subreddit to find the link! Then key in your interests, your school/work, where you live etc... http://www.reddit.com/subreddits/search?q=sdsdffgfgfg http://www.reddit.com/subreddits/search?q=sdsdffgfgfg From there, you'll quickly encounter other subreddits in comments (e.g. 'this should be in /r/penmanshipporn' or 'cross-post from /r/imaginarylandscapes') and in the sidebars and FAQs. Or friends might recommend them - that's how I found /r/cringepics and /r/TIFU. Over time you curate a list of high-content subreddits and trim out the fat like /r/funny and /r/atheism (pretty much any defeault subreddit, not making a point with my examples). And suddenly reddit becomes useable and doesn't have 1,000 new posts a day! Finally, you'll find that whenever you get a new interest, you'll look for a subreddit for it - and it's often a very useful resource. For example, /r/LearnJapanese has been amazing for me.
- sharkweek 13y ago
  I would LOVE to see reddit offer a Pinterest style signup where it asks a few basic questions to figure out what communities you'd be specifically interested in, as well as saying something like "and by all means, search for your specific interests by name, odds are pretty good there's a subreddit for that"
baby 13y ago
There is so much anti-information in your post. There are a huge number of non-default subreddit who are very popular. r/bitcoins r/minecraft r/eve r/seduction even cities subreddit like r/newyork etc... Check this list here : http://stattit.com/subreddits/ http://stattit.com/subreddits/ I'm engaging in a LOT of small subreddit and I wouldn't call most of those inadequate for serious advertising.

by staunch 13y ago

hkmurakami 13y ago

Genuinely curious: at what point (numerically) would you consider a subreddit to be "popular" and how many subreddits currently fall into that category?

frakkingcylons 13y ago
I'd personally consider the tipping point around 50,000 subscribers. From my personal experience with organically promoting a website on a subreddit with ~60K subscribers, a #1 post on a subreddit of that size garners around 6k to 7k clicks in one day. Afterwards over the next 3 days or so, the link would get around 3k clicks.
- hkmurakami 13y ago
  Thanks! I frequent r/bicycling which has 80k+ subscribers, so it's good to know I have a feel for what the environment of a "popular" subreddit is like with respect to # of submissions, comments, etc.
- TkTech 13y ago
  There's at least 234 subreddits with 50000+ subscribers[1] ...that's a fair number of highly targeted marketing channels. [1]: http://redditlist.com/ http://redditlist.com/
  - hkmurakami 13y ago
    I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets. I'd guess that 2/3 of those 234 subreddits are addressable, so maybe 150 is a reasonable estimate.
    - ImprovedSilence 13y ago
      >> I took a glance at the list and a lot of those subreddits aren't really suitable for advertisement targets entirely dependent on what you want to market...
- rjh29 13y ago
  The curious thing is that once a subreddit -does- get popular - that is, it hits 100K subscribers or so - you generally don't want to subscribe to it anymore. If it was specialised or niche, it becomes general; if it was highly moderated, the moderators will be struggling to keep the quality it once had; if it felt personal and intimate, it's now, well... not.
- baby 13y ago
  Totally depends on what you're marketing. For example, if you're marketing to a city. You don't need 50,000 subscribers. For example, I get calls from all the social scene of Lyon (France) because I own a page with only 4k fans (+ a website). Only students. And that's enough already to advertise.
staunch 13y ago
Popular relative to the overall size of Reddit, by that measure almost none of the subreddits are very big. They should have a bunch of subreddits with 1+ million subscribers given the size of the site. They should encourage people to create accounts and subscribe to things they're interested in. It makes the site 100x more interesting, and yet most users just lurk or refresh the front page.
- baby 13y ago
  > They should have a bunch of subreddits with 1+ million subscribers given the size of the site. Not really. What about the 90/10 rule?
  - cglace 13y ago
    Do you mean the 80/20 rule?
    - baby 13y ago
      Something like that! Well you get the idea.
    - arjie 13y ago
      It's similar, yes. Here's the Wikipedia article: http://en.m.wikipedia.org/wiki/1%25_rule_(Internet_culture) http://en.m.wikipedia.org/wiki/1%25_rule_(Internet_culture)

sliverstorm 13y ago

The oft-discussed problem is simply that of "discovery". Take me. Like everyone, I have interests that the greater community of reddit does not necessarily share, but given its size there are guaranteed to be subreddits that would cater to my niche interests. How do I find them?

rjh29 13y ago
Well, you can search for reddits, but it's not very discoverable. I had to intentionally visit an invalid subreddit to find the link! Then key in your interests, your school/work, where you live etc... http://www.reddit.com/subreddits/search?q=sdsdffgfgfg http://www.reddit.com/subreddits/search?q=sdsdffgfgfg From there, you'll quickly encounter other subreddits in comments (e.g. 'this should be in /r/penmanshipporn' or 'cross-post from /r/imaginarylandscapes') and in the sidebars and FAQs. Or friends might recommend them - that's how I found /r/cringepics and /r/TIFU. Over time you curate a list of high-content subreddits and trim out the fat like /r/funny and /r/atheism (pretty much any defeault subreddit, not making a point with my examples). And suddenly reddit becomes useable and doesn't have 1,000 new posts a day! Finally, you'll find that whenever you get a new interest, you'll look for a subreddit for it - and it's often a very useful resource. For example, /r/LearnJapanese has been amazing for me.
sharkweek 13y ago
I would LOVE to see reddit offer a Pinterest style signup where it asks a few basic questions to figure out what communities you'd be specifically interested in, as well as saying something like "and by all means, search for your specific interests by name, odds are pretty good there's a subreddit for that"

baby 13y ago

There is so much anti-information in your post. There are a huge number of non-default subreddit who are very popular. r/bitcoins r/minecraft r/eve r/seduction even cities subreddit like r/newyork etc... Check this list here : http://stattit.com/subreddits/ http://stattit.com/subreddits/ I'm engaging in a LOT of small subreddit and I wouldn't call most of those inadequate for serious advertising.