If you have no competitors, are you sure there is a market for it ? Do your research and since you haven't said much about you will be doing I can only tell yo

If you have no competitors, are you sure there is a market for it ? Do your research and since you haven't said much about you will be doing I can only tell you to find out if your are going to need the amazon model or the Ben & jerry model: http://www.joelonsoftware.com/articles/fog0000000056.html http://www.joelonsoftware.com/articles/fog0000000056.html