Any time I see a science related headline with words like "revolutionize", "cure for cancer", "breakthrough", and similar absolutes my eyes get all-a-rolling.

Any time I see a science related headline with words like "revolutionize", "cure for cancer", "breakthrough", and similar absolutes my eyes get all-a-rolling. I've never understood why so many PIs sign on to University PR overhyping their science (which in many cases is really good science). I wonder if PCR ever got this kind of hype? Good, useful, science will end up being well known when it becomes general consensus without the need for fancy headlines