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If they acquire the company, they'll need to monetize it which is a significant visible change. Tumblr's core demographic is notorious for responding to adverti
by ryanglasgow 13y ago
If they acquire the company, they'll need to monetize it which is a significant visible change. Tumblr's core demographic is notorious for responding to advertising very poorly, and the founder is clearly disinterested and clueless when it comes to monetization.
- tytyty 13y agoThis is a dated sentiment. According to this Forbes article Tumblr is on track to make $100 million in revenue this year. http://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/ http://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-... Tumblr has actually managed to pull off ads very, very tastefully. With brand and product recognition and well thought out ad-campaigns that feel like a part of Tumblr rather than banner ads.