>but not only that, Tumblr's social interaction model is not as addictive as it is on Twitter and Gacebook...less interactions means less data. I think the tag

>but not only that, Tumblr's social interaction model is not as addictive as it is on Twitter and Gacebook...less interactions means less data. I think the tags people use on their posts could go a long way to serving relevant ad content in dashboard or outside of it. Also from looking around on some blogs on tumblr,I see that people seem to mostly focus on a core group of topics they're generally interested which I can see going a long way with serving relevant ads. Engineering wise, since blogs are so customizable that may have some challenges, but I can see an automatic "ad-injector" take the same format as the posts on a persons feed (that can't be edited in the style editor), and insert itself (based on w/e factors such as how many posts, page views, type of content,etc). From talking with a recruiter last summer, that may be something much more fun for devs to tackle than trying to redo their backend.