I really like this article. However, I can't help but disagree with the line "Find an exploit in a saturated market that can’t be copied". Surely almost any sof

I really like this article. However, I can't help but disagree with the line "Find an exploit in a saturated market that can’t be copied". Surely almost any software idea which isn't too complex can be copied? This is the main fear I have when prototyping new ideas. If it is a success, then surely the larger, more resourced competition will simply assimilate it into their own product.