"Advertising is so close to lying" - that is a very limited view on marketing which plays an essential role in any business. It's more about seduction than abou

"Advertising is so close to lying" - that is a very limited view on marketing which plays an essential role in any business. It's more about seduction than about lying. Seeing advertising as a lie is a black and white (true/false, all/nothing) view of things. Viewing the world under this lens will make you most often frustrated and bitter. The world if not black or white, it's full of colors.