As Google's product offerings evolve, the cost/benefit of providing customer service scales too. Providing personal support to customers who use search isn't sc

As Google's product offerings evolve, the cost/benefit of providing customer service scales too. Providing personal support to customers who use search isn't scalable because Google makes fractions of a penny per interaction from these customers. Customer support for things like Google Fiber, Google Wallet, and Adwords is a whole different ballgame in terms of the amount of money Google makes on the average user so it is likely that there's enough margin there to actual scale customer support along with the growth of the userbase.