4 ms·
Technically, a first mover is the first company that occupies a significant niche or segment. The fact that it was not the absolute first to ever release a prod
by herval 13y ago
Technically, a first mover is the first company that occupies a significant niche or segment. The fact that it was not the absolute first to ever release a product doesn't take the first mover position from them (there were tons and tons of niche pens before BIC came along and defined the market, as the first mover, for instance)