"The conversations are less warm, personal and interesting." So, Facebook feels more "warm, personal" to the author - and I would agree, for the same reasons:

"The conversations are less warm, personal and interesting." So, Facebook feels more "warm, personal" to the author - and I would agree, for the same reasons: On Facebook I share with my friends and family, while on G+ I mostly deal with interesting people I don't know directly. The funny thing is that Facebook wants its users to interact more with people (entities) they don't know, for good monetization reasons, and exactly this could make Facebook much less warm and personal - and thus worse for its current users. Incidentally, I just wrote a post exactly about this (from a branding perspective): http://danmaz74.me/2013/05/16/facebook-hashtags-when-monetization-clashes-with-branding/ http://danmaz74.me/2013/05/16/facebook-hashtags-when-monetiz...