there was a post that explained that what facebook did with timeline - put it into 2 line, so that people would not ignore sponsored posts on their timelines/fe

there was a post that explained that what facebook did with timeline - put it into 2 line, so that people would not ignore sponsored posts on their timelines/feed. I wonder if google is trying to do the same. I find this feed quite distracting - my eyes keep on dithering between those columns. I suspect google is trying to do pretty much same thing as facebook. It feels pinterest-y too, seems alot of social media sites have have had their design converge into what pinterest has realized with theirs.