As pointed out in the comments on the article: Google monetizing my web behavior doesn't deprive me of money, and also makes my ad experience "more positive" (l

As pointed out in the comments on the article: Google monetizing my web behavior doesn't deprive me of money, and also makes my ad experience "more positive" (less painful). It may also make me more likely to buy the products being advertised, but that is in no sense a fault - if there's a great deal on skis, or climbing gear, or something else I care about, I would far prefer to know about that than to see an advertisement for a <some demographic group> specific dating site.