Verified and audited statistics show that you misused the term to the detriment of your comment. I wouldn't be surprised if these new users churn more than org

Verified and audited statistics show that you misused the term to the detriment of your comment. I wouldn't be surprised if these new users churn more than organic traffic. I also wouldn't be surprised if those 8M viewers find the connection to @Oprah more authentic and endjoyable than watching the show, and stay longer than users through organic growth. I suppose I'm using the term organic badly, because Twitter has shown sustained explosive growth, which means organic might actually be the transition to mainstream we're seeing now. If Oprah setup a SMS shortcode, which, when pinged sent a twiter SMS invite, I'd bet she could have gotten 2M signups when the show aired. I think one point you're missing is that huge established media players are pushing Twitter's growth. Considering they are already huge and good at it, there is little reason to think they won't push Twitter mainstream all by themselves.