I would suggest, with as generic the details provided are, that B2B to enable B2C is always going to trend on the maximum benefit to the C for the best balanced

I would suggest, with as generic the details provided are, that B2B to enable B2C is always going to trend on the maximum benefit to the C for the best balanced effort of the B. So IMHO, your best bet is to get Product 2 out the door and crowdsource the value and best features to roll-out of Product 1 for your Product 2 customers. "Lean in", "get'r done", and "just start" all are great statements that get to the point; your best place for you to start is where you can get to market fastest, and share with your customers your roadmap. I hope that helps in some way. Cheers