Interesting article, but why is this being portrayed as some type of unique situation? Entire industries from sporting goods to "organic" foods market themselve

Interesting article, but why is this being portrayed as some type of unique situation? Entire industries from sporting goods to "organic" foods market themselves as something you need to be healthy, successful or competitive. In reality, of course, they aren't. Look at golf clubs. You can buy a driver the size of a VW Beetle and made of material that would have made NASA jealous 20 years ago ... but after several decades, the average golf score hasn't gone down. Lots of things are a lie ...