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Invite-only creates hype around your product. Google wants people to Tweet and post on Facebook: "I got an invite into the new Google Maps!". Simple marketing.
by JoeKM 13y ago
Invite-only creates hype around your product. Google wants people to Tweet and post on Facebook: "I got an invite into the new Google Maps!". Simple marketing.
- azar1 13y agoOr even share on Google+ … on second thought, I'm sure even Google knows they'd be preaching to the choir there.
- brown9-2 13y agoI think this type of thing risks tiring people out though. There are only so many times people can get excited about getting an invite to a new service before it feels like chasing old highs.
- waterlesscloud 13y agoI clicked the link before looking at the comments. I saw "request an invite", sighed, and hit the back arrow. I'm tired of Google request-an-invites, and it was a reaction completely independent of the comments here (which I hadn't yet seen). Something to think about, I guess.