'Hard work' is a relative term. In the end, it's all about competition. If you're building anything worthwhile, you will have competitors - if not in the beginn

'Hard work' is a relative term. In the end, it's all about competition. If you're building anything worthwhile, you will have competitors - if not in the beginning, after you launch. In order to be better than the competition, working smart is not enough, because you're not the only smart person around. The only option is to work smarter and harder than the competition. Now you could be in an industry where everyone works 8 hours a day, so working harder wouldn't give you too much incremental advantage. Unfortunately (or fortunately for those who can work 'hard'), tech startups are not that industry.