It was started in Sweden so I presume they launched there. The UK was one of the early markets though but they were in several European countries very quickly.

It was started in Sweden so I presume they launched there. The UK was one of the early markets though but they were in several European countries very quickly. I know that licensing is difficult and takes time but Google has plenty of money. They don't need to build revenue in one country before they can launch in another. They need to launch everywhere to get uptake on this, especially when the market is so competitive.