these are general principles, it's not mandatory to apply them. But not applying them prevents you from claiming to belong to some categories, like "ethical" (o

these are general principles, it's not mandatory to apply them. But not applying them prevents you from claiming to belong to some categories, like "ethical" (or "democratic" if you are a country). But it's perfectly legal to be a business douche, just don't claim otherwise. In that case, I'm not sure being a business douche when trying to appeal to hipsters is a consistent position.