I disagree that the iPhone is about design first, utility second. I think it is more the case that the iPhone has been well designed for utility. I think part o

I disagree that the iPhone is about design first, utility second. I think it is more the case that the iPhone has been well designed for utility. I think part of its success is that its design is amazingly utilitarian. You can really use it. I agree that, right now, silly eye-candy is winning in the app store. I think that is a function of the immaturity of the entire market. However, one thing that will come as a result when it finally changes, is that the useful apps will, much like the iPhone itself, have useful design that enhances the utility.