I went to a focus group in SF that turned out to be organized by Facebook (the last question was "what could Facebook tell you to convince you to work there?"--

I went to a focus group in SF that turned out to be organized by Facebook (the last question was "what could Facebook tell you to convince you to work there?"-- it wasn't possible to tell up till then, surprisingly) and of the dozen CS students/alumni from Stanford/Berkeley there, none of them put Facebook as their first choice from a list of tech companies (all the large ones + Palantir, Twitter, FB). Surprisingly, even though everyone had completely different career goals and rankings of companies, everybody had the same answer to the last question: "Tell me where you're headed and how you're going to get there."