IMO people are too caught up with the ideal of personal ownership, and this likely stems from being constantly bombarded with an individual culture of consumpti

IMO people are too caught up with the ideal of personal ownership, and this likely stems from being constantly bombarded with an individual culture of consumption. "Communism" doesn't mean there's no "ownership" all, only that ownership/possession is determined by society at large, not unlike democracy for political decision making. For example, if a few friends pool money to buy something none can afford on their own and find some equitable way to allocate possession -- or similarly the instinct to share is already quite strong with close tribe members (family, BFFs). Likewise, sharing the burden of work is also fairly natural, eg roommates and chore schedule. Note the similarities to the democratic goal of sharing (political) power, where potential fear of giving up "ownership" of personal determination (ie having to follow everyone's rules) isn't realized as long as implementation of election/leadership is reasonably fair. Frankly you already seem like a libertarian in the classical sustainable sense, and not the american "free market" bastardization built only to protect the upper crust with the language of "freedom" (from taxation). A parting point worth mentioning in that vein is the "free market" and all its siblings are entirely artificial constructs of our mutually agreed rules. For instance, if you desired to trade your wool for my corn, the only incentive I have to leave with only the wool instead of the corn, the wool, and a slave is the social consequence of break the rules. Everyday we already implicitly follow hundreds/thousands of rule of conduct, so I have little reason to doubt that people can live perfectly fine with more equitable rulesets of conducting economics just as they have for politics.