I think the real reason you have AT&T involved is that without that sort of influence, this degree program wouldn't have happened until years later. Universiti

I think the real reason you have AT&T involved is that without that sort of influence, this degree program wouldn't have happened until years later. Universities, and boards of regents, are deeply conservative, risk-averse institutions in some ways. There's also a lot of cost to startup a program like this, and public universities aren't exactly rolling in money right now. Beyond that, a lot of companies have some kind of tuition assistance for graduate degrees, and a lot of companies are having trouble finding skilled talent to begin with. So it's a way to save money and improve recruiting. The business models of companies like Udacity and Coursera are probably going to rely heavily on the hunger of companies the size of AT&T, Google, etc. for a steady supply of trained workers. Somebody's got to pay the bills and make the VCs rich. I like to think of this as shifting part of the cost of the education from the individual to the company that's ultimately benefitting from it. Of course, one might worry about some unspecified negative influence from the corporate sponsors, but in this incredibly transparent educational environment, such influences would be pretty obvious and self-defeating.