Because we're your family, friends, neighbors, local shop owners and other people you share society with? Most AdWords advertisers are people running small busi

Because we're your family, friends, neighbors, local shop owners and other people you share society with? Most AdWords advertisers are people running small businesses. "Advertisers" is not a separate class of entities that doesn't intersect with other people you care about being fair to. It's not morally OK to purposely spend our money as if it were yours just because nobody will stop you.