5 ms·

This sums up my experience with MS in general; conversations driven by marketing and nothing else. For many other tech companies it's a much lower marketing:inf

by k3n 13y ago

This sums up my experience with MS in general; conversations driven by marketing and nothing else. For many other tech companies it's a much lower marketing:info ratio. Google is fairly good about it, and Mozilla is pretty good, while Apple is just as bad as MS.

jagermo 13y ago
I think MS is as bad as Apple. They learned/copied a lot from Apple over the last year when it comes to marketing. Including the highly annoying "No comment".
- Steko 13y ago
  Parent and grandparent claims look false. Apple generally doesn't make announcements unless they have a real demo, or often until the product is ready to go. What we're talking about here OTOH is Microsoft providing a product (update) announcement without much substantial, soemthing MS is well known for. The stark differences between their current approaches have been extensively documented, for example: http://www.roughlydrafted.com/RD/Q4.06/922B4392-850C-4CA6-92F3-9C265E22DD1E.html http://www.roughlydrafted.com/RD/Q4.06/922B4392-850C-4CA6-92...
Someone 13y ago
I disagree about the Apple part. If Apple tells you something, they will generally tell you what you will get, but not how it works. Microsoft, in this example, tells you neither. The three items of information are "it's Windows 8.1", "it's a free update", and "we will tell you more" (that third one is counting liberally) With Apple, this would either be a new OS X release that gets a page showing its new end user features, or it would be an update that simply showed up in System Update.
- k3n 13y ago
  Yes good point, for announcements Apple typically won't divulge a whole lot, but it's strategically important to drive the message (i.e. key features/capabilities), and then saving the rest for later. At least that's my observation, and I can't fault them on that basis.
facorreia 13y ago
Maybe you're talking to the wrong people at Microsoft. My conversations with MS are usually focused on architecture and how I can use their products to better solve my specific problems. Ask to talk to a developer evangelist for starters.

by k3n 13y ago

jagermo 13y ago

I think MS is as bad as Apple. They learned/copied a lot from Apple over the last year when it comes to marketing. Including the highly annoying "No comment".

Steko 13y ago
Parent and grandparent claims look false. Apple generally doesn't make announcements unless they have a real demo, or often until the product is ready to go. What we're talking about here OTOH is Microsoft providing a product (update) announcement without much substantial, soemthing MS is well known for. The stark differences between their current approaches have been extensively documented, for example: http://www.roughlydrafted.com/RD/Q4.06/922B4392-850C-4CA6-92F3-9C265E22DD1E.html http://www.roughlydrafted.com/RD/Q4.06/922B4392-850C-4CA6-92...

Someone 13y ago

I disagree about the Apple part. If Apple tells you something, they will generally tell you what you will get, but not how it works. Microsoft, in this example, tells you neither. The three items of information are "it's Windows 8.1", "it's a free update", and "we will tell you more" (that third one is counting liberally) With Apple, this would either be a new OS X release that gets a page showing its new end user features, or it would be an update that simply showed up in System Update.

k3n 13y ago
Yes good point, for announcements Apple typically won't divulge a whole lot, but it's strategically important to drive the message (i.e. key features/capabilities), and then saving the rest for later. At least that's my observation, and I can't fault them on that basis.

facorreia 13y ago

Maybe you're talking to the wrong people at Microsoft. My conversations with MS are usually focused on architecture and how I can use their products to better solve my specific problems. Ask to talk to a developer evangelist for starters.